Branding & Marketing Collateral

CHALLENGE

Muse Honolulu, a new luxury condominium development in the Ala Moana neighborhood, set out to distinguish itself in a competitive market. With a bold architectural vision coupled with metropolitan energy, the project required a name and identity that could resonate with both local and international audiences, while elevating its urban-luxury positioning. Beyond the brand, the sales experience needed a sophisticated suite of marketing collateral to support high-impact first impressions, digital storytelling, and prospect and broker engagement.

CLIENT

JL Capital

PROJECT SCOPE

Naming
Brand Identity Design
Photo Art Direction
Renderings Management
Marketing Brochure
Website Design
Client Services
Project Management

  • Naming – The name “Muse” was developed to evoke inspiration, creativity, and timeless sophistication — 
a fitting reflection of the building’s design-forward approach.


  • Brand Identity – A refined logo, minimalist typography, and tonal color palette brought a contemporary sensibility to the project while echoing the clean lines and elevated materiality of the architecture.


  • Photography & Renderings – Through curated photo art direction and collaboration with visualization partners, we helped shape a visual world that balances modern lifestyle with aspirational living, from interiors to skyline views.

sOLUTION

Refinery Creative partnered with the development team from the ground up, shaping Muse Honolulu’s identity through naming, brand development, and a full suite of design-driven marketing materials.

  • Brochure Design – A custom-designed, print-forward brochure allowed for tactile engagement with the brand, featuring thoughtful layout systems, residence details, and amenities, all presented with visual restraint and clarity.


  • Website Design – We translated the Muse brand to the digital space with a website that is sleek, memorable, and optimized for both brokers and prospective buyers, guiding visitors through residence offerings, amenity features, and the sales experience.

RESULTS

Muse Honolulu has quickly earned attention for its distinctive branding and marketing, setting itself apart from other new developments in the area. The name and identity have helped reinforce the project’s forward-thinking design language, while the collateral suite supports a seamless and elevated sales experience.

As sales continue to progress, the Muse brand is serving as both a sales tool and a symbol of the project's architectural vision, helping redefine urban luxury in Honolulu.